The Role of Shopping Intent During the Pandemic Period
DOI:
https://doi.org/10.20435/pssa.v13i4.1420Keywords:
shopping on-line, intention, consumption, internet, pandemicAbstract
Introduction: The pandemic period has transformed the consumer habits of Brazilians by increasing purchases over the Internet. Thus, the objective was to verify how the attitudes towards online shopping and the impulse to buy are related to purchases made during the pandemic period. Method: There were 211 participants aged 18 to 59 years (M = 29.2; SD = 9.09). Correlation and mediation analyses were performed. Results: It was demonstrated that attitudes and the impulse for purchases are mediated by the intention to buy. Discussion: it was observed that the attitudes and the impulse were not sufficient for the participants to make the purchases online, which means that the purchases made during the period of the pandemic were only made by people who already had the intention to buy online. Conclusion: It was possible to verify the background of the intention to purchase online from a social psychology perspective.
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