El Papel de la Intención de Compra Durante el Período Pandémico
DOI:
https://doi.org/10.20435/pssa.v13i4.1420Palabras clave:
compra en línea, intención, consumo, internet, pandemiaResumen
Introducción: El período pandémico ha transformado los hábitos de consumo de los brasileños al aumentar las compras por Internet. Así pues, el objetivo era verificar cómo las actitudes hacia las compras en línea y el impulso de compra se relacionan con las compras realizadas durante el período de la pandemia. Método: Hubo 211 participantes de 18 a 59 años (M = 29.2; SD = 9.09). Se realizaron análisis de correlación y mediación. Resultados: Se demostró que las actitudes y el impulso de compra están mediados por la intención de comprar. Debate: se observó que las actitudes y el impulso no eran suficientes para que los participantes hicieran las compras en línea, lo que significa que las compras realizadas durante el período de la pandemia sólo fueron hechas por personas que ya tenían la intención de comprar en línea. Conclusión: Se pudo verificar el trasfondo de la intención de compra en línea desde una perspectiva de psicología social.
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